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Seeding Change Founder & Primary Instructor

Dee McCrorey

Author, Certified Change Leader (CMP), Learning Producer, Doc Filmmaker

Dee McCrorey

After decades in the trenches as a program manager, national account manager, operations manager, and change leader, I decided to audit and ‘dissect’ 25 years of my professional life. Isn’t it surprising when we discover something that somehow connects the dots for us? I captured my wild successes and embarrassing setbacks, times when I got in my own way through self-sabotage, and those special times when amazing people came into my life at just the right time. I launched Seeding Change in 2018 as a way to help other middle strata professionals—driven to reinvent their careers and transform their lives—learn from my mistakes and from one another, share where I believe I got it right, and where Seeding Change members get to discover the power that comes from building upon their own success. I’m excited to have you join me on this journey! Learn more at and